Apple's retail boss wants Apple stores to resemble 'town squares'

Angela Ahrendts at an Apple Store.
AP/Tony Avelar

Apple retail boss Angela Ahrendts doesn’t necessarily want to

open more Apple Stores, but she wants the stores to act like

“town squares.”

Business Insider

caught up with Ahrendts at the grand

opening of a new Apple Store at the

World Trade Center, and she told us how Apple Stores are

changing in terms of layout and design.

But she also talked about her vision for what they should

be.

Here’s how Ahrendts described it:

“We don’t really need to open more stores, but we need to open

incredible places that almost behave like a town square, like a

gathering place. Right? So when all the events start to turn on,

that’s what, you know, we want you to meet people at Apple. See

what’s happening.”

When we asked Ahrendts if she plans to open more stores in New

York, she was mum — but we do know that there could be

changes on the way for the company’s existing locations.

You can see the full video of our chat with Ahrendts

here.

Read the original article on Business Insider. Copyright 2016. Follow Business Insider on Twitter.

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Apple"s retail boss wants Apple stores to resemble "town squares"