Madden NFL Mobile Kicks off Brand New Season

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Today Electronic

Arts Inc. (NASDAQ:EA) launched the new season of Madden NFL Mobile,

giving fans a chance to get into the game anytime and become the GM of

their favorite NFL franchise. The new season of Madden NFL Mobile features

new Live Events and Spontaneous Challenges, a new Receiver Mode, Legacy

Team Challenges and numerous other enhancements and improvements,

creating a whole new experience from top to bottom.

New teams mean a level playing field for all players, and it’s never

been a better time to jump in and lead your team to glory. The game

features a totally revamped look and feel, boasting new modes and

features designed to give you an authentic NFL experience all season

long. Best of all, players don’t need to download a new app, as the new

season of Madden NFL Mobile arrives today as a free update.

This season in Madden NFL Mobile players will be presented with

Spontaneous Challenges during drives that offer rewards. For instance, a

player may be tasked with passing for 20 yards during a drive, with

success netting a reward. Spontaneous Challenges come in various

difficulties, but those willing to take on the toughest task also stand

to earn the best rewards.

In addition to Spontaneous Challenges, fans can play the brand-new wide

receiver mode with special mechanics and controls. As a receiver, swipe

any direction to make a cut, and tap onscreen when you’re open to call

for the ball and make the big play. Read the defense, find the holes in

the coverage and make the catch that changes the game.

New teams mean a fresh challenge for all players, but returning Madden

NFL Mobile players will also be able to utilize their Legacy Team

from the previous season for special Live Events. These exclusive

challenges offer unique rewards, as well as provide loyal fans

additional opportunities to return to the field with their Legacy squad.

The new season of Madden NFL Mobile features numerous other

enhancements and improvements, including a revamped kicking game, new

NFL PAT rules, upgraded defensive strategies, enhanced pass input

detection and more.

Madden NFL Mobile lets fans become the GM of their favorite NFL

team and handpick their squad, composed of NFL stars and legends. Get

into the game anytime, anywhere with Live Events and Head-to-Head

Challenges, battling it out all the way to the Super Bowl. It’s

authentic NFL action on mobile devices, so Madden Season starts

now. Join the over 20 million who have played the free-to-download* game

and started down the path to gridiron glory. Madden NFL Mobile is

available on the App

Store and Google

Play.

All player participation has been facilitated by NFL Players Inc., the

licensing and marketing subsidiary of the NFL Players Association

(NFLPA).

EA SPORTS™ is one of the leading sports entertainment brands in the

world, with top-selling videogame franchises, award-winning interactive

technology, fan programs and cross-platform digital experiences. EA

SPORTS creates connected experiences that ignite the emotion of sports

through videogames, including Madden NFL football, EA SPORTS™
FIFA, NHL® hockey, NBA LIVE basketball, Rory

McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS, including news, video, blogs,

forums and game apps, please visit www.easports.com

to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ:EA) is a global leader in digital interactive

entertainment. The Company delivers games, content and online services

for Internet-connected consoles, personal computers, mobile phones and

tablets. EA has more than 300 million registered players around the

world.

In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion.

Headquartered in Redwood City, California, EA is recognized for a

portfolio of critically acclaimed, high-quality blockbuster brands such

as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and

Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are

trademarks of Electronic Arts Inc. and its subsidiaries. John Madden,

NFL and FIFA are the property of their respective owners and used with

permission.

*Network fees may apply.

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Madden NFL Mobile Kicks off Brand New Season