Take Your Team All the Way in EA SPORTS Madden NFL 17

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Today Electronic

Arts Inc. (NASDAQ: EA) launched Madden NFL 17, the latest

edition of the storied franchise. This year’s title raises the bar once

again, with new gameplay features and improvements to all three phases

of the sport; offense, defense and special teams. The game also features

a whole new way to play Franchise games, as well as the completely new

commentary team of Brandon Gaudin and Charles Davis, who bring a fresh

perspective to the on-field action.

New players and returning vets alike will find something to love about Madden

NFL 17. Automatic skill moves for runners on lower difficulty levels

open up the opportunity for amazing plays in every game, while new skill

moves and animations will give veteran players a way to set themselves

apart from the competition. Franchise players looking to quickly advance

through a season can take advantage of Play the Moments – the fastest

way to play Madden NFL 17- to jump into the game at key third

downs, game-winning drives and more. Would-be GMs can utilize new

Big Decisions to manage every facet of their team in the quickest and

most convenient way ever. No matter your play style or favored game

mode, this year you have the tools to take your team all the way.

Madden NFL 17 introduces the new commentary duo of Brandon Gaudin

and Charles Davis, who not only bring new voices to the game, but also

will be recording additional commentary throughout the year which can be

added to Madden NFL 17 as it becomes available. The natural

chemistry of Brandon and Charles, along with their deep football

knowledge, serve as the perfect companion to the action unfolding on the

gridiron, and they will be players’ constant companions throughout the

game. Brandon and Charles will be regularly recording new lines

in light of what’s happening around the league. In fact, the game has

already received a pre-launch commentary update with an eye toward NFL

pre-season storylines.

“Every year our challenge is taking a franchise the fans know and love,

and finding ways to make it even better,” said Madden NFL 17

Executive Producer Seann Graddy. “I’m consistently impressed by the

passion and creativity of this team, and when I look at this game I see

their love of the sport and of this franchise shine through. We are so

glad the fans are finally getting their chance to see the game for

themselves, and look forward to hearing their feedback.”

Mobile players can get their football fix as well, as EA SPORTS

Madden NFL Mobile recently launched Season 3. The game showcases new

features, new challenges and a whole new roster so players can build a

dominant team, take on fresh challenges every day and compete with their

friends to determine who has the ultimate team. Madden NFL Mobile is

free-to-download* and is available on the App

Store and Google

Play.

Madden NFL 17 is developed in Orlando, Florida by EA Tiburon and

is available now for Xbox One, Xbox 360, PlayStation®4 and

PlayStation®3. To learn more about Madden NFL 17, visit http://www.easports.com/madden-nfl
.

EA Access members receive a 10 percent discount when they purchase a

digital version of the Madden NFL 17 on Xbox Live.

All player participation has been facilitated by NFL Players Inc., the

licensing and marketing subsidiary of the NFL Players Association

(NFLPA).

The EA SPORTS™ brand is one of the leading sports entertainment brands

in the world, with top-selling videogame franchises, award-winning

interactive technology, fan programs and cross-platform digital

experiences. The EA SPORTS studios create connected experiences that

ignite the emotion of sports through videogames, including Madden NFL

football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball,
Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS games, including news, video,

blogs, forums and game apps, please visit www.easports.com

to connect, share and compete.

*NETWORK FEES MAY APPLY.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive

entertainment. The Company delivers games, content and online services

for Internet-connected consoles, personal computers, mobile phones and

tablets. EA has more than 300 million registered players around the

world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion.

Headquartered in Redwood City, California, EA is recognized for a

portfolio of critically acclaimed, high-quality blockbuster brands such

as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and

Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are

trademarks of Electronic Arts Inc. and its subsidiaries. John Madden,

NFL and FIFA are the property of their respective owners and used with

permission.

EA, EA SPORTS, The Sims, Battlefield, Dragon Age, Plants vs. Zombies and

SSX are trademarks of Electronic Arts Inc. and its subsidiaries. John

Madden, NFL, NHL, NBA, PGA TOUR, UFC and FIFA are the property of their

respective owners and used with permission.

Xbox and Xbox 360 are trademarks of the Microsoft group of companies.

“PlayStation” is a registered trademark of Sony Computer Entertainment

Inc.

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Take Your Team All the Way in EA SPORTS Madden NFL 17