Rise Together In NBA LIVE 16 Pro-Am

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Today Electronic

Arts Inc. (NASDAQ: EA) announced NBA LIVE 16 is bringing

basketball fans new ways to compete online with the introduction of LIVE

Pro-Am. LIVE Pro-Am features two all-new fun and exciting online

modes, LIVE Run and Summer Circuit. First off is LIVE Run, giving

players a smooth and stable online pick-up game with up to nine friends

on storied courts like Rucker Park, Venice Beach, Jordan Terminal 23 and

more. Joining LIVE Run is the brand new Summer Circuit, an online

co-op mode where players will travel across North America squaring off

against NBA superstars on a journey to dominate the court. LIVE Pro-Am

will be available to try for free starting Sept. 15 via download on Xbox

Live and PlayStation Network.

At the heart of LIVE Pro-Am is you. Use your created player

across LIVE Run, Summer Circuit and the Rising Star career mode. Playing

games in any of these modes will earn you SP (Skill Points) to upgrade

your skills using our new progression system and RP (Reward Points) to

purchase authentic gear in the LIVE Spot store. Customize your player

from head to toe with the latest kicks and gear from leading apparel

brands including Jordan, or get some ink from world-renowned tattooist Randy

Harris. NBA LIVE 16 also introduces a new companion mobile

app featuring GameFaceHD, the exclusive mobile scanning tech which can

be used to quickly and easily scan your face and upload it into the

game. GameFaceHD will be available for free download on mobile devices

starting Sept. 8, and all scanned faces can be used when the LIVE Pro-Am

demo launches on Sept. 15. Your created character’s progression and

reward unlocks will be carried over into the full game when NBA LIVE

16 launches on Sept. 29.

Alongside LIVE Pro-Am, starting Sept. 15 fans can check out

exhibition-style play in Tip Off mode with six NBA teams, and the Learn

LIVE tutorials, consisting of drills to familiarize yourself with the

game and basketball fundamentals. All this together in a free package

will give basketball fans an opportunity to run with their friends and

get a head start on the new season in advance of the launch of NBA

LIVE 16.

NBA LIVE 16 is developed in Orlando, Florida by EA Tiburon and

will be available for Xbox One, the all-in-one games and entertainment

system from Microsoft, and PlayStation®4 computer entertainment system,

and will be available on Sept. 29 for $59.99. To learn more about NBA

LIVE 16, visit https://www.easports.com/nba-live.

EA SPORTS is one of the leading sports entertainment brands in the

world, with top-selling videogame franchises, award-winning interactive

technology, fan programs and cross-platform digital experiences. EA

SPORTS creates connected experiences that ignite the emotion of sports

through videogames, including Madden NFL football, EA SPORTS™
FIFA, NHL® hockey, NBA LIVE basketball, Rory

McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS, including news, video, blogs,

forums and game apps, please visit www.easports.com

to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive

entertainment. The Company delivers games, content and online services

for Internet-connected consoles, personal computers, mobile phones and

tablets. EA has more than 300 million registered players around the

world.

In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion.

Headquartered in Redwood City, California, EA is recognized for a

portfolio of critically acclaimed, high-quality blockbuster brands such

as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and

Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are

trademarks of Electronic Arts Inc. and its subsidiaries. John Madden,

NFL and FIFA are the property of their respective owners and used with

permission.

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Rise Together In NBA LIVE 16 Pro-Am