Carve Your Own Path Through Need for Speed on Your Journey to Become the Ultimate Icon

GOTHENBURG, Sweden–(BUSINESS WIRE)–Ghost Games™, an Electronic Arts Inc. (NASDAQ:EA) studio, announced

today the car culture icons who have inspired the narrative behind the

reboot of Need for Speed™, and revealed how technology is

blurring the lines between live action film and in-game.

Play as yourself in Need for Speed and witness the action from

your own point of view as your entourage of friends and the icons entice

you into the Five Ways to Play. Make choices that will determine your

path through Ventura Bay as you build your reputation through the

different styles of driving and progress on your journey to become the

ultimate icon.

The real world automotive icons are the stars of today’s urban car

culture and have inspired the stories behind the gameplay by how they

express themselves on the streets every day.

Speed Icon – Magnus Walker collects and restores classic Porsche

911s. He is known for his high speed driving and will push

you to enhance your reputation through adrenaline-fuelled driving.

Style Icon – Ken Block is notorious for his style of aggressive

driving, as he showcases in his phenomenal YouTube GYMKHANA series. Earn

his recognition by mastering the art of precision sliding and jumping

through corners and on the streets.

Build Icon – Nakai-san is the founder of RAUH-Welt BEGRIFF (RWB),

a world renowned tuning and customizing company. Focus on creating that

perfect customized ride as you look to impress him.

Crew Icon – Risky Devil are an infamous drift crew. These guys

are the kings of close proximity driving and control. Ride in packs,

inches away from wiping each other out as you get to grips with precise

control and wild drift trains.

Outlaw Icon – Morohoshi-san doesn’t care how people categorize

him, he just does what he wants. He’s often seen on the night streets

rolling around in his customized ride. Risk it all as you mess with and

escape from the cops to grab his attention.

“We’re honored to be working with these icons – they live and breathe

the lifestyle we’re looking to recreate and have been such an

inspiration to the team as we return Need for Speed back to

greatness,” said Marcus Nilsson, Executive Producer at Ghost Games. “We

wanted to create a powerful story that’s emotional but also pushes the

boundaries of technology by adding real-time compositing to the power of

Frostbite. This allows us, for the first time ever, to blend live action

film seamlessly with your in-game car and garage.”

Taking inspiration from the film industry, the addition of real time

compositing has allowed Need for Speed to offer a unique

narrative for every player. Your customized car will feature in the live

action sequences, showcasing personal choice within the game and

blurring the lines between live action and in-game.

See the Need

for Speed Gamescom trailer and visit www.needforspeed.com

for more information on the game and the icons.

Need for Speed launches November 3 in North America, and November

5 worldwide on Origin™ for PC , PlayStation®4 computer entertainment

system and Xbox One, the all-in-one games and entertainment system from

Microsoft. Join the Need for Speed conversation on Facebook,

YouTube

and Twitter®.

Press assets for Need for Speed are available at http://info.ea.com.

This title is rated PEGI PROVISIONAL 12. For more information please see www.pegi.info.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive

entertainment. The Company delivers games, content and online services

for Internet-connected consoles, personal computers, mobile phones and

tablets. EA has more than 300 million registered players around the

world.

In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion.

Headquartered in Redwood City, California, EA is recognized for a

portfolio of critically acclaimed, high-quality blockbuster brands such

as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and

Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, Need for Speed, Origin, The Sims, Dragon Age, Plants vs.

Zombies and Battlefield are trademarks of Electronic Arts Inc. and its

subsidiaries. John Madden, NFL and FIFA are the property of their

respective owners and used with permission.

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Carve Your Own Path Through Need for Speed on Your Journey to Become the Ultimate Icon