Land Rover's rugged SUV is getting a pretty boy makeover

New Land Rover Discovery.
Jaguar Land Rover

Land Rover’s Discovery SUV is getting a complete make over.

The British luxury SUV-maker is poised to unveil an all-new

generation of the famously boxy off-roader later this month ahead

of the 2016 Paris Motor Show. 

Except this time, the square-jawed Discovery is getting a

pretty-boy makeover.

“The new Discovery redefines the large SUV,” Land Rover

chief design officer Gerry McGovern said in a statement to the

press.

“Land Rover’s design and engineering teams have

revolutionized the Discovery DNA to create a highly desirable,

extremely versatile and hugely capable premium SUV.”

The all-new SUV will draw heavily upon the Discovery Vision Concept the company rolled

in grand fashion in 2014 on-board the USS Enterprise aircraft

carrier in New York.

Land Rover Discovery Vision Concept.
Jaguar Land Rover

The new seven-seat Discovery will join the compact Discovery

Sport – which went on sale in 2015 – in Land Rover’s

lineup. 

The first generation Discovery debuted in 1989 as the third

all-new model in Land Rover’s history. In the nearly three

decades since its introduction, the Discovery has helped deliver

the Defender’s rugged, off-road capabilities along with a taste

of the Range Rover’s luxury amenities at a

relatively palatable price point for the masses. 

The new Land Rover Discovery will make its world debut on

September 28 ahead of the Paris Motor Show and reach US showrooms

by the middle of 2017. Land Rover has not announced formal

pricing for the new Discovery, however the current generation of

the SUV starts at $50,900 at US dealerships. 

Current generation Land Rover

Discovery/LR4.
Jaguar Land

Rover

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Land Rover"s rugged SUV is getting a pretty boy makeover